About

Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum’s brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world’s largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; and Radical Share serves as the internal marketing agency dedicated to the Ad Populum brand portfolio.

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